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Thursday, September 9, 2010

RUN YOUR BUSINESS LIKE A BUSINESS NOT LIKE A HOBBY

I think that it’s really important to support small businesses. Having a sense of community and knowing the people that own the business makes you feel like you are getting superior customer service. Or at least it should. Everyone likes feeling special. When you need a referral for a specific project or problem you ask your friends and colleagues and they give you the names of businesses that they have dealt with and are happy with.

Word of mouth is great advertising and you know that it comes with a built in recommendation.

But what happens when a small business falls short on customer service? You tend to get very angry and badmouth that business to everyone that you know.

Not exactly the “word of mouth” advertising that any business wants.

At the end of June we had a water tank explode at one of our rental properties. Since it was on the other side of town we didn’t use our regular plumber but called a plumber out of the yellow pages. We were desperate and in a huge bind. A very nice plumber agreed to help us out and was there to fix the problem within a few hours. We were very happy and very grateful. We immediately paid him by credit card and were promised that a receipt would be mailed to us immediately.

Since it’s rental property we needed that receipt for our accountant and for tax purposes.

It’s now September. And you guessed it. No receipt.

I have called and spoken with the owner of the business at least six (6) times now.

His excuses were:

1) “I was busy”
2) “We were on vacation”
3) “I forgot”
4) “I really did mail it myself personally, just wait a few days and it will show up” (that was 5 weeks ago).
5) “I’ll send you another copy” and “I’ll email you a copy”
6) “We were out of town over the weekend, then I came home Sunday and had to do work around the house”.
7) “I really did mail it, you will be surprised at the date when it shows up” (what about the copy you supposedly sent? Or the email you supposedly sent?”
8) “I’ll have my wife email it to you” then it was “I’ll email it myself when I get home”

We need that receipt for our taxes. Are we really asking for too much?

If you run a business, paperwork comes with the territory. It you can’t handle the paperwork get an assistant to help you so that your customers aren’t inconvenienced and annoyed. If your wife is too busy with the kids then don’t expect her to help with your business.

It’s your business. Run it like one. Not like a hobby.

Being organized. Calling your clients back in a timely manner. Handling any problems or concerns that your clients have in a timely manner. Those are all part of being in business.

If you can’t handle it…. Hire someone that can or go work for someone else.

Don’t run your business like a hobby or you won’t be in business long.

If you need advice on how to run a business there are consultants out there that can help you with everything from advice on employees, workflow analysis, marketing, your business image, organizing your business and anything else that you can think of.

Small businesses are essential. Don’t give them a bad name by providing bad customer service.



Organizational Consulting Services

www.organizationalconsultingservices.com

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