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Monday, September 13, 2010

Business Image – First Impressions Do Matter

First impressions. They can make or break you.

Most people know that they are judged by the way they look ….fair or not. But in business it’s even more important to have the “right” image. The first thing that people see when they walk in the door of your business ….is …. what ?

* A cluttered desk ?
* A mile high stack of papers in your “inbox” ?
* Files hanging out of file cabinets ?
* Water stains down the length of the wall of your office ?
* A stained and torn up carpet ?
* A disheveled receptionist that is chomping on her gum ?
* A receptionist that “ignores” you when you come into the office ?

What about when a client calls you ? Do you answer the phone by the 2nd or 3rd ring ?
Do you answer it in a calm and professional manner ?
Do you put people on “hold” forever and forget about them ?

When people are waiting in your waiting room…..does your staff act in a professional manner ?
Do they talk about their personal life or how they were “hung over” from partying last night ?

What do your promotional materials and business cards look like ?
Do they portray the image you really want ?

Image is important. A clean and organized office says “I am professional and I deserve your business”.

A messy, cluttered, smelly office with stains on the walls and carpets says “I don’t care what you think and I’ll get around to you when I feel like it”.

Would you want a doctor to perform a procedure on you in an office that has “dust bunnies” and has his instruments just laying on a table and not looking sterilized ? I wouldn’t.

Would you close a Ten (10) Million Dollar business deal with a man whose office is filthy and run down ? Not a chance. Which is probably why that deal fell through.

Yes, both of those scenarios happened to people I know.

Image is important. It projects confidence and capability.

A clean and organized office ….and staff…. is your first step to success.


Organizational Consulting Services

http://www.organizationalconsultingservices.com/

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